The Lone Star Conference and Athletic Solutions are proud to enter into a new partnership designed to empower student-athletes and bring Name, Image, and Likeness (NIL) opportunities to student-athletes who compete in the league, it was announced on Thursday (Feb. 19).

“We are thrilled to partner with Athletic Solutions, a true leader in the NIL industry,” LSC Commissioner Jay Poerner said. “This strategic partnership will assist our member institutions and student-athletes with navigating the NIL space while creating new opportunities for brand-building and promotion.”

As the LSC’s official NIL store provider, Athletic Solutions will utilize its innovative approach to provide fans with direct access to officially licensed merchandise in support of student-athletes in the conference.

“Athletic Solutions’ mission is simple: empower athletes, inspire fans with great products, and elevate the spirit of college athletics,” Athletic Solutions President and CEO Tom Feiden said. “Our vision has always been to create NIL opportunities for all student-athletes at all schools. Partnering with the Lone Star Conference furthers that vision and creates an exciting opportunity for Athletic Solutions to provide incredible stores with unprecedented selection to LSC schools and student-athletes.”

In addition, Athletic Solutions will become the official sponsor of the prestigious LSC Athlete of the Year Awards – male and female – presented each June.

About Athletic Solutions
Athletic Solutions is a national leader in NIL fan engagement and e-commerce technology, collaborating with colleges and universities to bring NIL Locker Rooms to life. Its platform simplifies NIL opportunities, providing student-athletes with the tools and exposure needed to thrive in the evolving landscape of college athletics. To learn more about Athletic Solutions, visit athsolutions.shop/.

About the Lone Star Conference
Long known as a leader in intercollegiate athletics, the Lone Star Conference is an innovative NCAA Division II athletics conference that aims to provide superior competitive experiences for member institutions and allow for comprehensive development of student-athletes through academic services and life skills programming. Founded April 25, 1931, the LSC is an 18-member league spanning three southwestern states: Texas, New Mexico and Oklahoma. In addition to success at the conference level, teams and individuals have distinguished themselves on the national stage. Entering the spring 2026 season, LSC member institutions have collected 84 NCAA Division II national team championships since 1981, adding a men’s soccer title (Midwestern State) in fall 2025.